Manufacturers recognize the significant buying power of the U.S. Hispanic population, yet they face the dilemma of marketing to consumers whose tastes, culture and language may differ from their typical target audience. Additionally, the many sub-categories within the Hispanic market and other differential factors. S&A experience in this area resulted in increased sales in six of seven major Hispanic markets nationally for one of our biggest clients. Our activities included combining national media relations, local consumer events, in-store activities and POP, and radio advertising.

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