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| Tricia Sanguinetti: Vice President |
BACKGROUND |
| Tricia graduated in 1992 from UC Davis with a
B.A. in sociology and a minor in communications. Starting as
an Account Coordinator, she moved to Assistant Account Executive,
and then Account Executive while working on the Beef Industry
Council, the California Strawberry Commission, and Kikkoman
International. Before joining the staff at S&A in 1997 as
an Account Leader, Tricia worked as an Account Executive for
two years at another foodservice marketing company. |
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STRENGTHS |
| Tricia’s ability to direct creative processes
is coupled with strong strategic, organizational, and professional
business skills. She drives the creation of an integrated communications
plan for each of her clients, maximizes client’s marketing
spending, conducts comprehensive and competitive analysis of
client brands, all while building new brand platforms and positioning
brand refinements. As well, Tricia helps develop forward looking
strategies, especially in areas such as e-commerce and foodservice
marketing communications. With all her expertise, Tricia continues
to perform as a team player, while providing creative, analytical,
and independent thinking to each of her clients |
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